Drop-in advertisement

In the Technology Enhanced Learning team we have a ‘drop-in area’ which is an informal space for academic staff to come and have a chat about using technology in their teaching. Academic staff use this time and space to utilise the follow: general awareness, discuss their ideas, technical assistance, training, ask for guidance and advice.

The only problem we have had is providing an awareness of the space to our staff across the university. Therefore I drew up a couple of designs for flyers, posters and advertisements in electronic format.

In my designs I set out to achieve the following. Firstly per sieve the space as it actually is. Therefore the drawings were based on the real environment. Secondly, make the space look like a hive of activity (not just a bunch of computers on a work bench) and thirdly, make it look eye catching. A lot of information is often thrown around and we needed something that would stand out from the rest.

The process

I photographed the space and imported them into Adobe Illustrator, I then traced each individual computer and the work bench. I then asked for some lovely volunteers to model for me, three said yes, so I manages to make a cameo appearance (thats me on the left).

Once everything was traced and appropriately scaled I imported the vector drawings as a smart object into Photoshop where I could add some textures and a background.

Then, when I was happy with the composition and the colour scheme, I moved the materials over to InDesign and added the text.